Over the past few years, the use of geospatial data for consumer applications has boomed. People now wear watches that track their running routes and mileage, use navigation devices and applications in their cars for directions, and check their phones to locate everything from nearby restaurants to doctor’s offices and pharmacies.
Increasingly, enterprises are getting in on the action, too, using location intelligence tools to make business decisions and better serve their customers. Managers in a wide variety of fields are coming to understand the competitive advantages that come with the savvy use of geospatial data. This trend is proving particularly true for those businesses in the fields of insurance, financial services, and public sector.....continued ...