The occasional search may be fine, but an Iowa State University researcher says repeatedly pinpointing our location reveals information about our identity, which may be sold or shared with others. It is a problem Ying Cai, an associate professor of computer science, recognized more than a decade ago when he first started working on a solution, and it has only gotten worse.
A team of New York Times< reporters demonstrated that when it used location information collected through a single company's database to identify individual users and track their daily activities. According to the December 2018 story, companies sell, use or analyze this data for insight into consumer behavior.
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