There is no greater difference in how enterprises and consumers use technology than in their use of location data.
Location-based services on consumer mobile devices have set the expectation for ease of use and convenience. Ask your phone where the closest coffee shop is and it will find it, tell you how to get there, and may even order coffee.
Creating these location-specific experiences can be challenging, and may require the use of sophisticated geographic algorithms. The most successful location-based experiences for consumers are based on sequential activities. Where are you? Where do you need to go? What do you want to do when you get there? Many of these experiences are rooted in network connectivity and analysis...continued ...