MoviePass, a subscription-based film ticketing service, updated its iOS app and removed an “unused app location capability” for which it faced backlash.
Last week, CEO Mitch Lowe said the company was tracking users’ locations “in your GPS by the phone…so we watch how you drive from home to the movies. We watch where you go afterwards, and so we know the movies you watch. We know all about you. We don’t sell that data. What we do is we use that data to market films.” ...continued ...