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Location-based Marketing vs Proximity Marketing

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Since I have just recently started at Unacast, I am still discovering, digging into and having the need to understand many different and unknown areas. Thus I found this particular topic to be a good starting point to dive into. There are a lot of different terms that have many different interpretations, so it can be challenging to navigate through this landscape. Therefore, one important thing to do is to create a common understanding of the different terms and a clear definition of what they stand for. And as a bonus, this text will be used for training future employees at Unacast. A win-win. ...continued ...

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