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The Consumerization of Geographic Information Systems

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Now that people have become comfortable with geospatial technology through consumer applications, it is putting pressure on many parts of the business to intelligently utilize geo-location data.

A decade or so ago, most people would have balked at the idea of carrying around a device in their pocket that could transmit their current location to banks, insurance providers, and other businesses. While we rarely think of smartphones in these terms, many of us have become increasingly reliant upon the convenience geospatial technologies like mapping software and location-based applications offer us.

We use these applications to navigate, find new or existing friends, find a particular product in your area that is on sale, make a reservation at a popular restaurant, arrange for a taxi, and much, much more. We have grown to expect this level of convenience in nearly all aspects of our life—whether it’s with the companies that we do business with or our employers.....continued ...


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