Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo.
Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example. The Atlantic referenced a 2014 Kleiner Perkins report on internet trends — the well-known annual Mary Meeker report — that estimated that people upload 1.8 billion photos a day — 657 billion photos per year. Since 2014 when the research was published, beacons, smart devices and other sensors have come online to add meaningful metadata to those images. ...continued ...