FUEL CYCLE announced the addition of new geolocation capabilities for its mobile app. With this latest enhancement to FUEL CYCLE's suite of customer insights solutions, businesses can now unlock the power of location-based research to capture location-specific customer intelligence.
Powered by the community member's smartphone, FUEL CYCLE's location-based activities help brands capture in-the-moment reactions from customers as they engage and interact in the real world. Once the geo-targeting feature is triggered, brands can ask questions relevant to a location and capture the user's impressions at the exact moment they are experiencing them—through photos, videos, surveys, and more. This process yields high-fidelity customer data that could not be acquired through any other channel. ...continued ...