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Acxiom and Adobe Link for Location-Based Targeting

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Enterprise data and analytics company Acxiom and software giant Adobe have launched a solution called Connected Spaces, helping clients in retail, travel and leisure sectors to deliver real-time communications.

Christian Peck and Garrett IlgConnected Spaces combines Acxiom's people-based marketing services and Adobe's customer experience delivery platform to help locations such as airports, malls, sports stadia and resorts to understand and engage with their audiences. ...continued ...


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