One of the most valuable forms of data right now is behavioral data because it tells a retailer or brand where a customer or potential customer goes, does and spends their time and money on. In other words, it’s a lot of that uber-valuable type of data.
Skyhook, a Boston-based first-party location network “alive” with billions of real-time data signals across the globe, literally invented much of the location-tracking technology used today. ...continued ...