The concept of mapping data is not essentially new. Though Geographic information system (GIS) has been used for decades, these systems existed within a distinct crystal ball and required simplified applications aiming to spur greater adoption of location-based intelligence by traditional business users. They needed special training as it was used rarely by mainstream companies due to the dearth of skilled personnel and lack of clarity in having a well-defined business case. But the big data explosion in the recent past led to a plethora of new data types, with much of it being tagged with a geospatial element. Businesses are now wondering so as to how they can utilize this spatial data, and vendors responding to more accessible tools. ...continued ...
This has led to increasing demand for creating location-based applications. Further, location-based marketing has obtained a great momentum from novel technologies such as Geo-maps, beacons, GPS, sensors, etc. Technology developers and marketers are responding to this trend with a wild passion. The data monitored through this location marking devices and technologies is being interpreted to understand consumers’ needs and develop newer business models.